The Foundation and Coaching Module of Tourism Market Research is a structured research-driven capacity-building initiative developed by MTHRDA to strengthen evidence-based planning, workforce readiness, and service quality within Myanmar’s tourism and hospitality sector. This module combines basic tourism market research training with practical coaching, supported by surveys on training schools, students, service readiness, and employees. 

The Foundation and Coaching Module of Tourism Market Research is a structured research-driven capacity-building initiative developed by MTHRDA to strengthen evidence-based planning, workforce readiness, and service quality within Myanmar’s tourism and hospitality sector. This module combines basic tourism market research training with practical coaching, supported by surveys on training schools, students, service readiness, and employees. 

The research is conducted with partners including AIE, Eravari, Hotel Yangon, Kandawgyi Palace Hotel, Sedona Hotel, Star University, Yangon Generation Education (YGE), Ministry of Hotels and Tourism (MOHT), and other tourism stakeholders, with the aim of improving training quality, workforce readiness, and service standards in Myanmar’s tourism and hospitality sector.